HISTORY
Arzum – from past to future …
The roots of Arzum Dis Ticaret ve Pazarlama A.S. was first established by three brothers who started business as importers of a wide range of products such as small kitchen appliances, toys, sewing machines, ventilators, irons, radios, bicycles and televisions in 1953 with the formation of Guney Ithalat Kollektif Sirketi. First they became Krups' Turkey Country Distributör. Then in 1960 by being partners of a TV factory they started to produce Delta branded TV and radios. The brothers continued improving their business and in 1966 they started to produce small kitchen appliances with its own brand name. The iron in 1967, the mechanic vacuum cleaner in 1968 and the citrus press in 1975 were the first products launched with the brand name Arzum.
After launching its own brand, starting from iron and mechanic vacuum cleaner, a complete range of home appliances has been created and each product in the market met with success.
In the meantime they have stopped the production of TV due to the launch of colored Tvs and they have focused on the production of small kitchen appliances.
Despite the fact that Arzum was having only 15 models in 1995, today the range of products are separated into 7 main categories: food preparation, beverage preparation, cooking and frying, house cleaning, personal care, and baby care. Today Arzum has over 100 different models in these categories.
Arzum is rapidly growing with its marketing, distribution, service network. First of all with 350 after sales service center all around Turkey, Arzum shows the consumers that it supports them not only while they are buying the appliances, but also after they have bought them.
Arzum who gives the priority to the quality, security and functionality in designing its product range, has been the first brand to launch 3 years warranty in the small kitchen appliances market in 2001.
After its continuous growth in domestic market, Arzum decided to start overseas sales and started to export in 2001. As Turkey is on the way to EU, Arzum has begun to export products with the mission of introducing the Turkish culture in European countries.
In 2005 with designing new products, Arzum has got the aim to accelerate its export. The priority has given to Arzum "Kahwe" and Arzum "Cezve" - The Turkish coffee makers- to introduce the Turkish culture to the world.
Some of the countries to which Arzum exports are Germany, Iran, Cyprus, Iraq, Turkmenistan, Lebanon, Jordan, Kirghizstan, Israel, Saudi Arabia and Romania.
